Rakkan, “Optimism” in Japanese, is a sushi fusion bar located in Kifissia, Athens and in Kalo Livadi, Mykonos, Greece. Inspired by Japanese aesthetics and the 9,900 cubes that the restaurant features on its ceiling décor, our branding reflects Japanese minimal imagery and single-colour minimalism. The black brushstrokes and rectangular shapes that invade some of the collateral design are a reminder of the ambience. The monochromatic colour scheme, the Japanese typography selection and the brushstrokes that form the word “Rakkan” give masculine hues to the branding personality to complement the delicacy of the dishes offered.
Logo design, Illustrations, Menu design, Corporate Identity