Zoop are Bio and Organic food chain stores, offering smoothies, juices, cofees, soups, snacks, sandwiches, salads and desserts, located in Athens, Greece. All brand identity was created from scratch: from naming and packaging, to all sales peripherals. When choosing the colour palette, we wanted to avoid the obvious green so we used a set of 2 different shades of warm orange and purple instead, to symbolize the start and dawn of a fresh new day
Logo Identity, Illustration, Branding, Menu Design,
Packaging, Graphic Design.